Friday, November 2, 2012

2012 SEMA: Michael O'Brien of Hyundai

Michael O'Brien, Vice President of Product Planning and Corporate Planning at Hyundai Motor America discusses the cars specially designed to show off at SEMA in Las Vegas. Watch the video, then read about the vehicles below.

ARK Performance Genesis Coupe R-Spec Track Edition takes the new Genesis Coupe 3.8-liter, direct-injected engine to 395 horsepower with race-like flared over-fenders, an aggressive front splitter, and carbon-fiber hood with heat-extractor vents.

ARK Performance Veloster Alpine Edition has an interior created by JPM Coachworks giving a blend of Alcantara®, Italian leather and WeatherTek® breathable fabric. These materials were chosen specifically for their durability in wet environments, including leather that repels mildew and a WeatherTek material commonly used in snow apparel.

Bisimoto Engineering Elantra GT Concept has forged Arias pistons, Bisimoto con-rods and Turbonetics turbocharger, AEM water-methanol injection and Bisimoto high-pressure injectors. The Bisimoto Elantra GT is one of the highest specific-output Hyundais ever created, muscling 600+ horsepower out of the 1.8-liter “Nu” engine family powerplant.

Cosworth Engineering Genesis Racing Series Concept gives the new Genesis Coupe 3.8-liter, direct-injected engine 389 horsepower at 6400 rpm, and torque of 325 lb.-ft. at 5100 rpm, all with daily-driving civility. The Cosworth has a satin-gloss blue finish, aero front splitter, gunmetal-finish lightweight racing wheels, integrated rear spoiler, and blackout rear diffuser.

FuelCulture Genesis Coupe Turbo Concept is a tuned, Apple Red Genesis Coupe set to achieve 315 horsepower and 242 lb.-ft. of torque.

JP Edition Veloster Turbo is a Hyundai/John Pangilinan partnership that created a brilliant mint green Veloster concept with help from paint supplier BASF. The 1.6-liter, direct-injected Veloster engine receives an ARK performance exhaust, while the suspension adds KW coilovers, Whiteline sway bars and anti-lift kit, and a Brembo® big brake kit. Blacked-out Ray’s Gram Lights Xtreme57 Wheels and Toyo Proxes T1 Sport tires fill in the bright mint green TS Designs fender flares by Jon Sibal.