Tuesday, July 28, 2015

J.D. Power 2015 U.S. APEAL Study

The J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study, in its 20th year, measures how gratifying 77 ownership and driving attributes are in a new vehicle.  The average APEAL Index score in the non-premium segment (790) has improved by 5 points from 2014, while the average score in the premium segment (841) has improved by only 1 point. Porsche ranks highest in APEAL for an 11th consecutive year, with a score of 874 index points, followed by Jaguar (855), BMW (854), Mercedes-Benz (853) and Audi (852). MINI is the highest-ranking non-premium brand in the study with a score of 825.

The following brands receive multiple model-level APEAL awards:

Chevrolet (three): Colorado, Corvette and Sonic
Ford (three): C-Max, Expedition and F-150
Porsche (three): Cayenne, Cayman and Macan
Audi (two): A3 and Q3
BMW (two): 4 Series and 6 Series
Dodge (two): Challenger and Charger
Mazda (two): CX-5 and MAZDA6
MINI (two): Cooper and Countryman

Other models receiving awards are Fiat 500; GMC Sierra HD; Infiniti QX80; Kia Sedona; Mercedes-Benz S-Class; Nissan Murano; and Volkswagen Golf.