Monday, January 23, 2017
Hyundai Will Shoot Super Bowl Commercial During Game
Hyundai, the official car and SUV of the NFL, will film a 90-second documentary during Super Bowl LI and will run it in the first commercial break after the game ends and just before the trophy ceremony. Director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor, among many others) will shoot, edit and produce the 90-second documentary in real time. 2017 will mark the ninth time in the last 10 years that Hyundai has participated in the game.