The BMW ALPINA is now the most exclusive luxury and performance brand within BMW and the Vision BMW ALPINA, at 204.7 inches long with a V8 powertrain, is a design and technology outlook that demonstrates the brand’s future direction with key elements including design, materials, driving experience, and brand interpretation expected to flow into future BMW ALPINA models. BMW ALPINA became an exclusive brand within the BMW Group in 2026 to fill a gap between BMW and Rolls-Royce in the high-end segment.
