Porsche Cars North America opened a new $100 million 27-acre Porsche Experience Center and headquarters at the Atlanta International Airport with a 1.6-mile driver development track, classic car gallery, restoration center, human performance center and driving simulator lab. An estimated 30,000 guests are expected to visit the Porsche Experience Center each year with visitors and corporate groups able to test their driving skills, reserve meeting space, view classic Porsche automobiles or dine at Restaurant 356, named after the first production Porsche model. It's Porsche's largest investment outside Germany with ultimately 450 employees.
