2017 Kia Niro NiroBot Commercial

Kia Motors will have a Super Bowl commercial called "Iceberg" featuring the NiroBot for Messenger, an chat experience that includes guided vehicle discovery, expansive technical knowledge, step-by-step tutorials and test drive scheduling. Actress Melissa McCarthy is the centerpiece of a multi-faceted marketing campaign for the all-new 2017 Niro crossover.

Kia's Super Bowl Spot Introduces The K900 Luxury Sedan

Kia's 60-second third quarter Super Bowl spot, "The Truth" for the all-new K900 rear-drive luxury sedan revives Laurence Fishburne's role of Morpheus from The Matrix movie trilogy with the exploration of perception versus reality, specifically the Kia brand, by showing a side of luxury never seen before. Morpheus accompanies a couple on a ride filled with imagery as he sings “Nessun dorma,” an aria from Giacomo Puccini's opera Turandot.