Showing posts with label scion. Show all posts
Showing posts with label scion. Show all posts

Wednesday, February 3, 2016

Toyota's Scion Brand To Be Re-badged Under Toyota Nameplate


Toyota's Scion brand, which launched in 2003 targeting young customers, will disappear and the FR-S sports car, iA sedan and iM 5-door hatchback will become part of Toyota beginning this August with model year 2017 Scion vehicles re-badged as Toyotas. The C-HR, (pictured above) which debuted at the L.A. Auto Show will be a part of the Toyota line-up. Scion service and repair will be handled by Toyota dealerships’ service departments. The 1,004 Scion dealers will be affected and Scion’s 22 employees at headquarters "will have the opportunity to take on new jobs at Toyota Motor Sales, U.S.A., Inc. in Torrance. Scion regional representatives will assume different responsibilities in their respective Toyota sales offices."

With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old. Scion buyers average age is 36 years old and at 29, the tC sports coupe has the lowest-average age buyer in the industry, according to Toyota. Seventy percent of the iA sedan and iM 5-door hatchback purchasers are first-time new car buyers and more than 50 percent of iM and iA buyers are under 35 years old.

Sunday, November 1, 2015

Crooks & Castles Scion iM 5-door Hatchback For SEMA


The Crooks & Castles Scion iM 5-door hatchback created by the clothing company is one entry for the 11th Annual SEMA Scion Tuner Challenge in Las Vegas. They received a Scion iM and a $15,000 build budget to put a unique spin on the car. Crooks & Castles features a black and white scheme, with an all-white leather wrapped rollcage and black rewrapped race seats for the interior. The car was finished off with custom white mesh wheels, mirroring the theme of his existing fleet of customized cars.

Monday, December 1, 2014

2014 LA Auto Show Video: Scion's Doug Murtha On iM Concept




The Scion iM Concept five-door compact hatchback with a price tag under $20,000 targets youthful customers featuring front and rear bumper overhangs, deep air intakes and fog lights, and 19-inch forged alloy wheels flush with the body while vented rotors with 4-piston front calipers work with the adjustable-height racing suspension. The Scion iM Concept will be coming to dealerships in 2015 with details at the New York International Auto Show in April and closer to launch.

Scion Vice President Doug Murtha discusses the iM and the Scion brand.