Wednesday, March 14, 2012

Dealers Beat Independent Shops in Service Satisfaction

J.D. Power and Associates 2012 U.S. Customer Service Index Study says overall satisfaction with the service experience averages 38 points higher on a 1,000-point scale, compared with non-dealer facilities (787 vs. 749, respectively). In addition, 79 percent of all service visits among owners of one- to- three-year-old vehicles are performed at dealer facilities -- up from 74 percent in 2011 and 72 percent in 2010. Overall satisfaction with dealer service improves by 19 points in 2012, compared with 2011, with gains in all five study measures. Among the 33 rank-eligible brands, 28 improve in service satisfaction from 2011, with eight brands improving by at least 20 points. In 2012, 72 percent of vehicle owners indicate their latest dealer service visit was for maintenance rather than repair, an increase from 63 percent in 2011. Customer satisfaction with maintenance visits is typically higher than satisfaction with repair visits, since visits for routine maintenance tend to be less expensive and less time-consuming.

Luxury Brands
Lexus ranks highest in customer satisfaction with dealer service among luxury brands and receives an award for a fourth consecutive year. Lexus achieves an overall CSI score of 861 and performs particularly well in three of the five measures: service initiation, service facility and service quality. Rounding out the top five nameplates in the luxury segment are Cadillac (852); Jaguar (849); Acura (838); and Porsche (836). Among luxury brands, Audi achieves the greatest improvement (gaining 34 points) from 2011.

Mass Market Brands
MINI ranks highest for a second consecutive year with a score of 809. MINI performs particularly well in four of the five measures: service quality, service advisor, service facility and vehicle pick-up. Also among the top five brands in the mass market segment are Buick (805); GMC (803); Chevrolet (801); and Hyundai (791). Of mass market brands, Nissan (which gains 43 points) and Toyota (gains 31 points) achieve the greatest improvements from 2011.

Luxury Brands
Lexus              861                 5
Cadillac            852                4
Jaguar              849                4
Acura                838                3
Porsche             836                3
Luxury Brand Average  835      3
Audi                     828              3
Mercedes-Benz      827              3
Infiniti                  824              3
BMW                    823              3
Lincoln                 817              2
Volvo                   811              2
Land Rover           796              2

Mass Market Brands
MINI                809                 5
Buick               805                 5
GMC                803                 5
Chevrolet         801                 4
Hyundai           791                  4
Ford                786                  4
Volkswagen       785                 3
Kia                   782                 3
Honda              778                  3
Mass Market Brand Average 778  3
Nissan              774                  3
Mazda              767                  3
Toyota               766                 3
Chrysler             760                 2
Subaru               760                 2
Mitsubishi           759                 2
Ram                    754                2
Scion                   752               2
Jeep                    741               2
smart                   740               2
Suzuki                 740                2
Dodge                 739                2

Power Circle Ratings Legend:
5 – Among the best  4 – Better than most  3 – About average  2 – The rest

The 2012 U.S. CSI Study is based on responses from more than 84,000 owners and lessees of 2007 to 2011 model-year vehicles. The study was fielded between October and December 2011.  

Source:J.D. Power & Associates