Tuesday, January 21, 2014

Jaguar F-TYPE Coupe To Be Featured In Super Bowl TV Ad

British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong will star in Jaguar's 60-second "Rendezvous" TV spot on the February 2nd Fox Super Bowl telecast, filmed by Oscar-winning British director Tom Hooper to launch the campaign for the F-TYPE Coupe. The original score for "Rendezvous" was composed and conducted by Alexandre Desplat, who worked with Tom Hooper on The King's Speech and recorded by The London Symphony Orchestra at Abbey Road studios. SPARK44 was responsible for the creative positioning and strategy behind the campaign, while Mindshare managed the communications planning and buying.

Check out the 30-second preview of "Rendezvous".