Monday, July 5, 2010

Chrysler Begins Selecting Dealers To Sell Fiat 500 Later This Year

Chrysler Group has begun to select dealers in about 125 U.S. markets covering 41 states, identified for growth potential in the small-car segment, to sell the Fiat 500 late this year and the Fiat 500 Cabrio in 2011.

Dealers must demonstrate how they will market, sell and service Fiat vehicles with a new customer service model. Chrysler Group's best performing dealers will have preference in the identified markets. A completely separate facility will be required to represent the Fiat brand with a separate Fiat team will be required to sell and service the Fiat brand. (Photos from 2008 Geneva Auto Show)