Tuesday, November 8, 2011

BMW i8 & BMW 6 Series Convertible In Mission Impossible 4 Movie

Mission Impossible: Ghost Protocol
BMW Vision EfficientDynamics, the concept car for the forthcoming BMW i8 and the BMW 6 Series Convertible will be featured in Mission: Impossible – Ghost Protocol which opens worldwide on Dec. 21, 2011. The movie plot: The IMF is shut down when it's implicated in the bombing of the Kremlin, causing Ethan Hunt and his new team to go rogue to clear their organization's name.

BMW has a national branded advertising campaign dubbed "Mission to Drive" kicking-off  today via broadcast, print, online and in-dealer activations which includes a limited time "self-destructing" sales offer running now through January 2, that will also offer more than 200 special screenings of the film for BMW customers and a contest that will award an all-expense paid trip to the Mission: Impossible – Ghost Protocol U.S. premiere.