Friday, December 16, 2011

Stephen Cannon - New President & CEO for Mercedes-Benz USA

Stephen Cannon, 50, is the new president and CEO for Mercedes-Benz USA (MBUSA) effective January 1, 2012.  He replaces Ernst Lieb who left the company in October.  The announcement was made by Dr. Joachim Schmidt, executive vice president of sales & marketing for Mercedes-Benz Cars in Stuttgart, Germany, to whom Cannon will report. Cannon will have overall responsibility for the Mercedes-Benz, Maybach, Sprinter and smart brands in the United States.  He will lead MBUSA's more than 1,700 employees and 356 dealers throughout the U.S.

Cannon's most recent post was vice president of marketing for MBUSA with overall responsibility for marketing communications, market research and product management of the Mercedes-Benz and Maybach brands in the U.S. Cannon began his automotive career in 1991 as executive assistant to the president and CEO of Mercedes-Benz of North America (predecessor to MBUSA).  From there, Cannon moved to Stuttgart and joined a small team tasked with the development, manufacturing and launch of the M-Class, the first Mercedes-Benz SUV ever made in and for this market.