Friday, August 10, 2012

Ford's "Plugged In" Yahoo Webisodes Come To Finale

Yahoo! and Ford, after a two-and-a-half month collaboration on “Plugged In,” a weekly online reality competition show, put up the finale of its ten webisodes this week announcing the winners of the all-new 2012 Focus Electric (or is it a 2013 Focus Electric? The ad branding has both). The webisodes, which covered San Francisco, Washington, DC, Austin, Boston, Chicago, New York, Raleigh, Atlanta, Seattle and Los Angeles, featured two-person teams competing against each other in a series of challenges along with celebrities giving tours of their towns and favorite places - in a Ford Focus Electric, of course.

Ford Focus Electric is a five-passenger car that offers the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway, and operates entirely on battery-generated power. Focus Electric also has been certified by the U.S. Environmental Protection Agency to offer 105 MPGe combined. By year-end, Focus Electric becomes available in 19 markets across the United States.

The question is, will the silliness of these low intellect giggly games played in these webisodes actually help sell cars or even generate credible awareness. Yahoo claims that "with 61 million unique visitors per month who come to Yahoo! to watch video and 21 of the top original online video programs, Yahoo! sets the bar for best-in-class original video programming." Will it sell cars? Or, better yet boost the price of Yahoo stock which is down 5% today or get Ford shares back into double digits?