Wednesday, August 22, 2012

Volkswagen of America Chief Product & Marketing Officer Tim Mahoney

Tim Mahoney executive vice president and chief product and marketing officer for Volkswagen of America discusses Volkswagen's U.S. goal of selling 800,000 per year by 2018 along with diesel, hybrids and commercials. VW is launching a TV commercial Labor Day weekend where a dog swallows a key fob so must be in proximity of the vehicle for his owner to operate it and to drive him to the vet - very creative and funny - good job Tim & agency Deutsche, Inc.

Mahoney reports directly to Jonathan Browning, president and CEO of Volkswagen Group of America and president of the Volkswagen brand. Mahoney is responsible for the strategic alignment of the brand’s product planning and marketing efforts in the U.S. He assumed this role in May 2011.

Prior to joining Volkswagen, Mahoney was senior vice president and chief marketing officer for Subaru of America for five years. Prior to that he spent seven years with Porsche Cars North America where he held the positions of general manager of marketing and, later, vice president of marketing. Mahoney joined Subaru of America in 1984 as a marketing research analyst, and was promoted through the organization holding a number of management roles until going to Porsche in 1999.