Farley will be responsible for continuing to lead and accelerate Ford’s transformation in Europe, executing the One Ford plan to achieve profitable growth where losses have been mounting. The focus is on new products and increased cost efficiency. The move is subject to immigration approval. Farley took over Global Marketing, Sales & Service for Ford in 2007 after coming from Toyota where he was group vice president and general manager of Lexus and, prior to that, spent more than 10 years in Marketing, Sales and Service leadership positions at Scion, Toyota and Lexus, in the U.S. and Europe.
Odell will be focused on continuing to build the Ford and Lincoln brands globally through innovative new digital communications and transforming the retail experience for customers. Odell, during his 34-year career at Ford, served as president and CEO of Volvo Car Corporation from 2008 to 2010 and led Marketing, Sales and Service at Ford of Europe and at Mazda Motor Corporation in Japan.