2014 Kia Sorento Takes The TV Ad Spotlight

 

Kia returns as a Super Bowl advertiser for the fourth straight time to show off the new 2014 Sorento that rides on an all-new platform and suspension system, and offers a new V6 engine and more passenger room as well as a new top-of-the-line trim level called the SX Limited. The 2014 Sorento will be the first Kia vehicle to offer the next generation voice-activated telematics system, UVO eServices. Kia's TV ad, "Space Babies" is scheduled to air in the fourth quarter of next Sundat's Super Bowl. Starting this Friday the ad will be seen on more than 33,000 screens nationwide as part of ScreenVision and National CineMedia’s FirstLook.

In the first spot of the Sorento’s “It has an answer for everything™” campaign, titled “Tight Space,” the father utilizes the power-folding mirrors to park in a tight space and then uses the power liftgate to exit the vehicle which impresses his wife and kids. Click on the link above to see this ad.

LA Auto Show Video: Steve Hirashiki On 2014 Kia Sorento

 
Just three years into its product lifecycle, Kia brings the new 2014 Sorento to market on an all-new chassis that increases torsional rigidity by 18-percent. Over 80-percent of the parts in the 2014 Sorento are either all-new or significantly redesigned, including a new 290 horsepower 3.3-liter GDI V6 engine and a substantially redesigned interior and a next-generation infotainment system with Kia’s next-generation UVO eServices voice-activated telematics system. There are now four trim levels: LX V6, EX V6, SX and SX Limited. The SX Limited is new and will arrive within the second quarter of 2013, shortly after the arrival of the other new 2014 Sorento models. Steve Hirashiki, Senior Product Strategy Manager at Kia Motors America describes the new 2014 Sorento.