Monday, February 10, 2014

BMW i8 Plug-In Hybrid Olympic Commercial

BMW officially launched its advertising campaign for the BMW i brand with the start of NBC's Sochi 2014 Olympic broadcast coverage featuring the BMW i8 plug-in hybrid, high-performance electric vehicle. "Hello Future" uses the words of Sir Arthur C. Clarke, inventor, futurist and co-author of the screenplay for the 1986 film 2001: A Space Odyssey, to offer the arrival of BMW i as proof that the future is as fantastic as he predicted.