Joel Ewanick Hired As VP Marketing At General Motors

After three years at Hyundai in Fountain Valley, California and a quick two month stop at Nissan in Nashville, Joel Ewanick (right) is headed for Detroit to replace Susan Docherty at General Motors as vice president, U.S. Marketing, effective May 24.  Ewanick, 49, will report to Mark Reuss, president, GM North America.

As the single point for marketing, Ewanick will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.

If awards mean anything, during his three year tenure, Ewanick earned industry recognition as the most impactful automotive marketer in America; Automotive News’ 2009 Marketing All Star of the Year; Brandweek’s 2009 Marketer of the Year; and Forbes’ Chief Marketing Officer of the Year.

Ewanick joined Hyundai in 2007 from The Richards Group, an ad firm, where he served as director of Brand Planning responsible for overall brand and advertising strategy. Ewanick has held executive-level positions at Porsche Cars North America, Yamaha Motor Corporation, U.S.A., Hinckley Yachts and Saatchi & Saatchi Team One Advertising where he led the Lexus account as planning supervisor.

Ewanick earned his Bachelors of Science in Marketing from California State University, Northridge and attended the Wharton School of Executive Training at the University of Pennsylvania.

Susan Docherty's new position at GM will be announced soon.  With extensive sales, service and marketing experience, Docherty has held positions of increasing responsibility in Canada, the U.S., Europe and Asia. Most notable is her brand work, including the launch of the 2010 Buick LaCrosse and GMC Terrain.

"Susan has been deeply involved in GM's sales and marketing initiatives for many years," Reuss said.  “With her drive and focus, she has laid the groundwork for solid plans and rejuvenated our agency relationships, placing us in good stead for the future. We look forward to her contribution across the business moving forward.”

I got to know Joel while he was at Hyundai and he's a very likable, easy to talk-to executive but how Nissan let him slip away after just two months is somewhat of a mystery we'll have to investigate.

Top 10 Selling Vehicles in 2010 Through April - Ford Leads With 3

TOP 10 Vehicle Sales In 2010 Through April

1. Ford F-Series                 143,985
2. Honda Accord                104,101
3. Chevrolet Silverado         102,098
4. Toyota Camry                   96,509
5. Toyota Corolla                  91,672
6. Honda Civic                      78,669
7. Nissan Altima                    74,245
8. Ford Fusion                       70,382
9. Chevrolet Malibu               65,875
10. Ford Escape                    64,237

The Ford F-Series is the top selling vehicle overall, the Honda Accord is the top selling sedan and the Ford Escape has surged to the top of the SUV/CUV race after four months of sales in 2010, almost 9,000 ahead of the Toyota RAV4 and more than 11,000 units ahead of the Honda CR-V.

Chrysler's top seller is the Ram pickup truck at 51,707, slightly more than Hyundai's leading seller, the Sonata at 50,283 in the first four months of 2010.

April 2010 U.S. Auto Sales - Big Gains Over April 2009

General Motors combined April sales for Chevrolet, Buick, GMC and Cadillac was 183,091, a 20-percent increase from a year ago. For the calendar year-to-date, combined total sales for Chevrolet, Buick, GMC and Cadillac are 652,444, up 31 percent from the first four months of 2009.

Ford, Lincoln and Mercury dealers delivered 162,996 new vehicles in April, a 25 percent increase versus a year ago. It marks the fifth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 591,592, up 34 percent.   

Toyota Motor Sales, U.S.A. reported April sales of 157,439 vehicles, up 24.4 percent over a year ago. Year-to-date Toyota sales are 543,125, up 12.8 percent.
   
American Honda posted April sales of 113,697, an increase of 12.5 percent compared to April 2009. American Honda year-to-date sales of 370,109 represent an increase of 12.6 percent.

Chrysler Group LLC reported total U.S. sales for April of 95,703 units, an increase of 25 percent versus April 2009. Year-to-date Chrysler has sold 329,918 vehicles, a 2 percent gain over 2009.

Nissan North America reported April 2010 sales of 63,769 units, an increase of 35.1 percent, compared with April 2009.  Nissan Division sales rose 33.8 percent for the month, while sales of Infiniti vehicles were 46.2 percent higher than a year before. Year-to-date Nissan has sold 291,998 vehicles, a gain of  31.6 percent over 2009.

Hyundai Motor America announced an all-time sales record for the month of April selling 44,023 vehicles, up 30 percent versus one year ago, marking the sixteenth consecutive month of year-over-year retail market share gains for Hyundai. Year-to-date, Hyundai sales are 155,532, up 19.8 percent over 2009.

Kia Motors America announced April sales of 30,036 units sold, a 17.3 percent increase over the same period last year. Year-to-date sales are 106,732, up 12.9 percent from the first four months of 2009.

Volkswagen of America reported April 2010 sales of 23,135 total units, for a 42 percent increase over April 2009, and its tenth consecutive month of sales growth. For the year-to-date, Volkswagen's sales are 81,418, up 39.4% versus the same time frame in 2009. Separately, Audi reported record April sales of 9,319 in the U.S., an increase of 32.9 percent compared to April 2009. This topped the previous record, set in 2007, of 8,106 vehicles sold.

Subaru of America sales for April 2010 were up 48-percent over April 2009 with 23,198 units sold. Year-to-date sales increased 41-percent with 80,692 units sold over the same period last year.

The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 21,111 vehicles, an increase of 9 percent from same month of 2009.  Year to date, the BMW Group total sales volume is 76,162 vehicles, up 7.9 percent compared to the first four months of last year.

Mazda North American Operations reported its seventh consecutive month of sales increases with April 2010 sales of 18,935, an increase of 17.3 percent versus April 2009. Year-to-date, Mazda sales are 74,876, up 7.1 percent.

Daimler AG reported U.S. sales of 18,908 Mercedes-Benz and smart vehicles. smart USA recorded 680 sales in April 2010. On a year-to-date basis, the company sold 68,794 new vehicles, an increase of 25.5% over last year.

Mitsubishi Motors North America April 2010 sales were 3,932, 0.3 % higher than April 2009 and for the year Mitsubishi has sold 17,555 vehicles a drop of 1.1 percent from 2009.

Jaguar Land Rover North America April U.S. sales for both brands totaled 3,645 units, a 10 percent increase from 3,324 in April 2009. On a calendar year to date basis versus 2009, Jaguar Land Rover North America sales are up 7 percent to 12,736 units. Jaguar sales in April were 896 units, down 30 percent  from  April 2009, Land Rover sales were 2,749 units, up 35 percent from April 2009. 

American Suzuki sold 1,950 vehicles in the U.S. in April down 23 percent from April 2009 and year-to-date sales are 7,661, a 57 percent drop from the same four month period.

Sales will be updated as manufacturers report.

American Suzuki Offers "Free Gas for Summer" To Boost Sales

 American Suzuki "Free Gas for Summer" sales promotion offers car buyers three months of free gasoline on retail purchases of any new 2010 Suzuki model, including the all-new Kizashi (above), SX4 SportBack, SX4 Sport sedan, SX4 Crossover, Grand Vitara and Equator. The Suzuki "Free Gas for Summer" sales program kicks off May 1  and runs through Aug. 31. Customers will receive a stored value debit card, ranging in value from $280 to $442, which can be used for fuel purchases. The amount of each stored value gas card is determined by several factors, including an assumed three-month timeframe for summer driving, the car's EPA estimated highway mpg, the Federal Highway Administration's estimated average of 1,000 miles driven per month and the U.S. national average price of one gallon of regular gasoline as determined by the U.S. Energy Information Administration.

The 2011 Kizashi Sport, shown in New York International a month ago, is offered on Kizashi GTS and SLS trim levels and goes on sale in the United States this August. Pricing will be announced closer to the vehicle's arrival in dealer showrooms. Features include a more muscular front fascia with chrome accents and lower grille, body side sill extensions, lower body side molding with chrome accents, a trunk mounted spoiler, custom light weight 18-inch alloy wheels and a 10mm lower ride height.

American Suzuki sales in March were a dismal 2,246, a 72 percent tumble from March 2009 and year-to-date sales through March are 5,661, a 63 percent drop from 2009. We'll find out Monday how the month of April treated Suzuki sales in the U.S. and we'll see how the just-announced free gas for summer promotion and the Sport version of the Kizashi will help move metal.

2010 Saab Aero Sedan Starts At $49,900 In July

The all-new 2010 9-5 Saab top-of-the-line Aero Sedan, arriving in U.S. dealer showrooms in July,  will be priced at $49,990 MSRP.  The Aero will have a 300 horsepower 2.8-litre V6 turbo engine with dual overhead camshaft valvetrain and a twin-scroll intercooled turbocharger mated to the Sentronic six-speed automatic with transmission with paddle shifting. Then it will be shortly followed by the 9-5 Aero introduction with a 2.0-litre turbo variant. Pricing for these 2011 model year vehicles will start at under $40,000 MSRP.

Volvo's VP Design Peter Horbury

2011 Kia Sportage Goes On Sale This Summer

The all-new 2011 Kia Sportage compact CUV, drawing from the styling elements of the Kue concept, is longer, wider and lower than the previous model and displays the new face of Kia, or the “Schreyer” line, coming from its designer Peter Schreyer who joined Kia almost 4 years ago after a long career at VW/Audi where he was famous for his A6 and TT designs. The 2011 Sportage, on an all-new platform, has an overall length of 174.8 inches, overall width of 73 inches, wheelbase of 104 inches, and utilizes independent front-and-rear suspension systems. The all-new Sportage comes standard with a 176 horsepower 2.4-liter DOHC 16-value four-cylinder engine with Continuously Variable Value Timing. A more powerful fuel efficient 2.0 liter Gas Direct Injected turbo powerplant will be available in the 2011 model year. 

 Offered with two-wheel or all-wheel drive configurations paired to either a six-speed manual transmission (base) or a six-speed automatic transmission, Sportage is available in two trims, LX and EX. Sportage EX models have available features, including leather-trimmed seats, heated and ventilated front seats, push button start, rear sonar detector and a panoramic sunroof. The 2011 Sportage will be the second Kia model to offer UVO powered by Microsoft®3, the hands-free in-car communication and entertainment system (standard on EX models) enabling drivers and passengers to answer and place phone calls, receive and respond to SMS text messages, access music from a variety of media sources and create custom music experiences.

MINI USA President Jim McDowell On Countryman Coming Feb. 2011

2010 Lexus GX 460 A Don’t Buy: Safety Risk Says Consumer Reports

Consumer Reports Press Release:

Consumer Reports has judged the 2010 Lexus GX 460 SUV a Don’t Buy: Safety Risk because of a problem we experienced during our standard emergency-handling tests. When pushed to its limits on our track’s handling course, the rear of the GX we bought slid out until the vehicle was almost sideways before the electronic stability control system was able to regain control.

We believe that in real-world driving, that situation could lead to a rollover accident, which could cause serious injury or death. We are not aware, however, of any such reports.

All four of our auto engineers who conduct the test experienced the problem in an exercise used to evaluate what’s called lift-off oversteer. In the test, as the vehicle is driven through a turn, the driver quickly lifts his foot off the accelerator pedal to see how the vehicle reacts.

We perform this evaluation on every vehicle we test, which includes the 95 SUVs in our current auto Ratings. No other SUV in recent years slid out as far as the GX 460, including the Toyota 4Runner, which shares the same platform as the GX.

To confirm our results, we paid for the use of another GX 460 from Lexus and experienced the same problem.

In real-world driving, lift-off oversteer could occur when a driver enters a highway’s exit ramp or drives through a sweeping turn and encounters an unexpected obstacle or suddenly finds that the turn is too tight for the vehicle’s speed. A natural impulse is to quickly lift off the accelerator pedal. If that were to happen in the GX, the rear could slide around far enough that a wheel could strike a curb or slide off the pavement.

Either of those scenarios can cause a vehicle to roll over. And because the GX is a tall SUV with a high center of gravity, our concern for rollover safety is heightened.

Like almost all current SUVs, the GX has standard ESC. That system is designed to prevent a vehicle from sliding out in a turn and has generally worked very effectively in the vehicles we’ve tested. It does that by applying individual brakes and cutting engine power to help keep the vehicle on its intended path. But the GX’s system doesn’t intervene quickly enough to stop the slide, and the rear end swings around too far.

As a result, we are urging consumers not to buy the GX 460 until the problem has been fixed. The GX 460 has been on sale for about three months and about 5,000 vehicles have been sold. We have notified Toyota, Lexus’ parent company, of the problem. We urge the company to develop a remedy as quickly as possible and implement it in new vehicles produced at the assembly plant and those already purchased.

In an e-mail response, Toyota spokesman Joe Tetherow said, “We’re concerned with the results of Consumer Reports testing on the Lexus GX 460 and their suggested buyer recommendation. Our engineers conducted similar tests during the development of the new GX and had no issues. However, we will try to duplicate the Consumer Reports’ test to determine if appropriate steps need to be taken. Please keep in mind that the 2010 GX 460 meets or exceeds all Federal Government test requirements. Customer safety and satisfaction remain our highest priorities. We take the Consumer Reports’ test results very seriously and appreciate them bringing it to our attention.”

We have also informed the National Highway Traffic Safety Administration.

The designation is rare for Consumer Reports; the last time we judged a vehicle’s performance not acceptable was with the 2001 Mitsubishi Montero Limited in the August 2001 issue of Consumer Reports magazine.

Current GX 460 owners: If you own a 2010 Lexus GX 460, we recommend exercising care when exiting the highway or traveling twisty roads. Obeying the speed limit and being alert for potential road hazards should limit the risk of experiencing a problem, like that recorded at the test track. We hope that Toyota can quickly develop a software update for the stability control system and update current models with revised programming.

Lexus response:

"For more than 20 years, Lexus has made customer safety and satisfaction our highest priorities. We are taking the situation with the GX 460 very seriously and are determined to identify and correct the issue Consumer Reports identified. At this time we have asked our dealers to temporarily suspend sales of the 2010 GX 460.

Lexus' extensive vehicle testing provides a good indication of how our vehicles perform and we are confident that the GX meets our high safety standards. Our engineering teams are vigorously testing the GX using Consumer Reports' specific parameters to identify how we can make the GX's performance even better.

For any customer who has purchased a 2010 GX 460 and is concerned about driving their vehicle, we will provide a loaner car until a remedy is available.

As always, Lexus is committed to providing our customers with outstanding products and service.

Nissan Exec. VP Carlos Tavares on JUKE

Scion's Dawn Ahmed On New iQ and tC

Volkswagen's John Ryan On All-New Touareg

Hyundai Equus Product Manager Derek Joyce

BMW's Jim O'Donnell On New 5 Series

Ford's Group VP Marketing Jim Farley On Technology

Volvo Cars North America CEO Doug Speck on Geely

Subaru's COO Tom Doll On Continuing Record Sales

NY Auto Show: 2011 Acura TSX Sport Wagon Coming This Fall

The all-new 2011 Acura TSX Sport Wagon with a 2.4-liter, DOHC i-VTEC®, inline four-cylinder engine made its world debut at the New York International Auto Show. The TSX Sport Wagon delivers an EPA-estimated 30 mpg on the highway and features technologies including an available hard disk drive-based Acura Navigation System™ with an all-new 8-inch full VGA high-resolution color display and AcuraLink Real-Time Traffic and Weather™ featuring radar image mapping. The TSX Sport Wagon will be available with an Acura/ELS Surround® Premium Audio System and a hard disk drive (HDD) for media storage. Additionally, the TSX Sport Wagon is equipped with standard features, including a power glass moonroof, dual-zone automatic climate control, leather seats, a premium sound system, Bluetooth® HandsFreeLink®, and USB port and AUX jack music interface. The TSX Sport Wagon will come with standard safety features, including Acura's Advanced Compatibility Engineering™ body structure. The 2011 TSX Sport Wagon arrives at Acura dealerships in the late Fall.

NY Auto Show: Mitsubishi Sport Coming This Fall For Under $19,000

Mitsubishi Outlander Sport, an all-new crossover utility vehicle, joins the Outlander family lineup with a 148 horsepower MIVEC-equipped 2.0-liter four-cylinder engine giving an estimated highway fuel economy in the 31mpg range with a price tag under $19,000.  The Outlander Sport features standard technologies such as Active Stability Control (ASC), Hill Start Assist (HSA), Electric Power Steering (EPS), a comprehensive seven-airbag safety system, and a high-contrast LCD instrument display. Also available is a LED-accented Panoramic Glass Roof, 710W nine-speaker Rockford Fosgate audio system and FUSE Hands-free Link system. Two trims will be offered in the U.S. market for 2010: the  ES with a standard 5-speed manual transmission or the premium SE with a standard sportronic ™ 6-speed CVT with magnesium-alloy paddle shifters.

SE models include a number of convenience features such as standard automatic climate control, rain-sensing windshield wipers and the keyless FAST-key passive entry system with push-button, One-Touch Start/Stop (OSS). Also available on SE models, the optional 40GB hard disk drive navigation system provides accurate mapping and lifetime real-time traffic updates with its 7-inch LCD display and doubles as a music server. The optional Rockford Fosgate in-car entertainment system has a full 710 watts of power and nine speakers for greater sound detail and quality. Expect to see the Outlander Sport in U.S. showrooms this Fall.

NY Auto Show: Hyundai Equus At Mid-$50,000, Turbo & Hybrid Sonata

 Hyundai's all-new flagship 2011 Equus, like its Genesis sibling, is built on Hyundai's rear-wheel-drive architecture and powered by the 4.6-liter Tau® V8 engine producing an estimated 385 horsepower using premium fuel and 378 horsepower using regular fuel and mated to a ZF 6-speed automatic transmission with SHIFTRONIC® manual control. Equus is 7.2 inches longer (203.1 inches vs. 195.9 inches) than Genesis. At the New York Show, Hyundai announced such features as an iPad owners manual in the glove box, a service department that comes to you and pampering optional features including passenger massage seats.

 Equus will also have technology including a lane departure warning system, electronic air suspension, smart cruise control and a Lexicon® audio system. Equus' total of nine airbags include advanced dual front airbags, front and rear seat-mounted side-impact airbags, roof-mounted side curtain airbags for both front and rear outboard seat occupants and a driver's knee airbag. Equus has an optional camera located on the front grille and a standard camera on the rear decklid delivering a picture to an in-dash LCD monitor to help detect how close objects are when parking. The Equus will launch with a starting price in the mid $50,000 range.


New Turbo and Hybrid Engines For 2011 Sonata
Hyundai debuted its 274 horsepower 2.0-liter Theta II turbocharged gasoline direct-injection four-cylinder engine with an estimated 22 mpg city and 34 mpg highway rating for the 2011 Sonata at the New York Auto Show.

Hyundai also unveiled its 209 horsepower 2011 Sonata Hybrid delivering electric-vehicle operation at steady-state speeds of up to 62 miles per hour - that's double most hybrids on the road today! I can't wait to test it. The Hyundai-developed Hybrid Blue Drive architecture, using lithium polymer battery technology, is a full parallel hybrid drive system, which can operate on an electric motor, gasoline internal combustion engine, and a combination of the two depending on driving conditions and driver demands. Sonata Hybrid’s projected highway fuel economy is 39 mpg and city fuel economy of 37 mpg.