Monday, February 25, 2013

General Motors Hires Tim Mahoney From VW

Tim Mahoney will be General Motors Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader, effective April 1st. Mahoney joins Chevrolet from Volkswagen, where he has been Chief Product and Marketing Officer since 2011. Prior to that Mahoney was at Subaru of America and Porsche Cars North America. He will report to Alan Batey, GM Vice President, U.S. Sales and Service, and interim GM Global Chief Marketing Officer.

In his new role, Mahoney will be responsible to execute Chevrolet’s new brand platform, Find New Roads, and for overall coordination of GM’s global marketing operations. Congratulations Tim!