2011 Jaguar XJ, which was first introduced in London last July and officially shown at the Frankfurt Auto Show in September (see photos), is hitting U.S. showrooms now. Along with their U.S. launch is City Takeover, a national marketing initiative that consists of extensive broadcast, print, digital and outdoor advertising across the U.S. with a focus on sponsorship and public relations initiatives in Los Angeles and New York and Miami. Also, a new national television advertising campaign and branded entertainment initiatives are hitting the airwaves, including an appearance in JAY-Z's music video, "On to the Next One."
Jaguar will execute more than 50 events, media and consumer test drive events, partnerships and collaborations in each city with an emphasis on engaging consumers and tastemakers in the areas of fashion, design and entertainment.
The XJ has a starting price of $72,500 MSRP with standard (XJ) and long wheelbase (XJL) models and three engine choices for the U.S.:
* 385 horsepower 5.0 liter V8: XJ $72,500 and XJL $79,500 MSRP,
* 470 horsepower 5.0 liter supercharged V8: XJ $87,500 and XJL $90,500 MSRP,
* 510 horsepower supercharged 5.0 liter V8: XJ $112,000 and XJL $115,000 MSRP.
All prices include an $850 destination and delivery charge. Tax, title, and registration fees not included.
Along with the XJ launch is the new Jaguar Platinum Coverage which features a five year/50,000 mile new vehicle limited warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.
Jaguar, like Land Rover, is owned by Tata Motors of India. The Jaguar name celebrates 75 years in 2010.