Tuesday, January 18, 2011
2011 NAIAS: Media Day 1 Was Overwhelming, Day 2 Was Empty
Volvo which is going through a product realignment so they showed off a crashed electric C30 and only got some audience because Wall Street analysts were gathering to hear Ford CEO Alan Mulally next door explaining their global strategy to Wall Street analysts. Fitting that Volvo had a crashed car given the state of many of us West Coast journalists. Otherwise, Day 2 was for getting photos and videos of the cars that were so mobbed on Day 1, but unfortunately without the executives to provide commentary on their new products. My personal show disappointment was the absence of the Mercedes-Benz C-Class, apparently shown in a sneak preview to a select group of invited journalists. Talk is that show organizers will have to go back to spreading out the OEM presentations over a few days. It will help the local economy, not to mention the health of the sleep-deprived California journalists. Twitter may have tweeted out on Day 1, too. On a positive note, by viewing this website, you can see the quantity of material gathered. Next stop is NADA in San Francisco where manufacturers and dealers mix to examine their industry and its challenges.