The Ford Atlas Concept pickup truck features a next-generation EcoBoost® powertrain which uses gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150. Speaking of the F-150, pickup trucks are vitally important to Ford as the F-Series was America’s best-selling pickup for the 36th straight year and 31 consecutive years as America’s best-selling vehicle. Overall, Ford sold 645,316 F-Series in 2012, a 10 percent increase versus 2011.
The Atlas Concept has multiple tie-down points integrated into the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck functionality for a variety of jobs. Ford Atlas Concept has such features as power running boards to help passengers enter the truck, dual-purpose tailgate step and cargo cradle for extra-long cargo items, dynamic hitch assist helps precisely line up the truck’s hitch with the trailer coupling by showing visual cues in the truck’s center display screen, and 360-degree point-of-view camera for a bird’s-eye view of the truck to help position the vehicle in tight places.