Wednesday, January 30, 2013

Hyundai Santa Fe Super Bowl Ad - Team

Hyundai's 30-second in-game Super Bowl commercial running in the first quarter is called "Team" featuring the all-new seven-passenger Santa Fe where a young boy and his mom gather a team of kids from various locations to fill the seven seats..

Hyundai is launching a mobile social experience that serves as a digital companion to "Team" called "Find Your 7" allowing you to assemble your Super Bowl dream team online, assigning some of your best Facebook friends to each seat in a virtual Santa Fe. Each seat corresponds to a unique character archetype, mimicking groups of friends in the real world. By participating, you will be entered into a drawing to win seven tickets to the 2014 Super Bowl. Starting today, visit and login with Facebook profile to the "Find Your 7" program.

If you're confused, the traditional 5-passenger Santa Fe is now called the Santa Fe Sport.