“Don’t Tell” is Hyundai's 30-second Super Bowl pre-game show spot featuring the all-new 7-passenger Santa Fe.
“Excited” is Hyundai's 30-second Super Bowl pre-game show spot featuring the 429 horsepower, 8-speed Genesis R-Spec racing around a track voiced by sportscaster, Gus Johnson.
“Epic PlayDate” is Hyundai’s 60-second pre-kick off commercial featuring the all-new seven-passenger Santa Fe with a soundtrack, Sun Blows Up Today, written for Hyundai by The Flaming Lips rock band.
"Team" Hyundai's other spot featuring the all-new 7-passenger Santa Fe and airing in the first quarter was released earlier.
“Stuck” is Hyundai's 30-second second quarter Super Bowl spot featuring the Sonata Turbo. The clear message is that when you're stuck behind a vehicle you need to pass, the turbo gives you the power.
CANADA SUPER BOWL COMMERCIAL: "Gaspocalypse" features the Sonata Hybrid and offers an "alternate ending".