Monday, January 28, 2013

Volkswagen Super Bowl Ad Features Beetle Turbo

The Volkswagen Beetle Turbo is the star of the Super Bowl commercial just released by Volkswagen. With Jimmy Cliff's Jamaican reggae warm-up spot, this ad continues that "irie mon" feeling of don't worry, be happy by being tagged the "Get Happy" spot. It has stirred some chat about white men speaking with a Jamaican accent but that's what marketing is all about. It's a positive anchor, tying Montego Bay and Negril Beach to a fun car. The commercial airs in the second quarter of the Big Game.